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True wireless headphones True wireless headphones

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SEL2070G

Standard zoom redefined FE 20-70mm F4 G

INZONE x EXCEL ESPORTS team sponsorship

INZONE x EXCEL ESPORTS team sponsorship

INZONE monitor on stand with see-through screen and street scene background in a blue and purple tint

INZONE M3

Lightning fast reactions at 240Hz, designed to win

Enhance your BRAVIA experience

Enhance your BRAVIA experience

Choose your perfect soundbar

α7R V

α7R V

The evolution of resolution

BRAVIA A95K on platform in living room with table and books in foreground and image of colourful blue, purple and green glass and crystals on screen

BRAVIA XR MASTER Series A95K

Our brightest, widest ever OLED colours

WHAT'S HOT

EISA Awards 2022

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WH-1000XM5 Wireless Noise Cancelling Headphones
WH-1000XM5
5
(1000)

Starting at RRP (incl. VAT and WEEE)

ILCE-7M4
Alpha 7 IV full-frame hybrid camera
ILCE-7M4/ILCE-7M4K
3
(100)

Starting at RRP (incl. VAT and WEEE)

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Interchangeable-lens vlog camera
ZV-E10
3.5
(200)

Starting at RRP (incl. VAT and WEEE)

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FE 24-70mm F2.8 GM II
SEL2470GM2
4.5
(300)

Starting at RRP (incl. VAT and WEEE)

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α UNIVERSE

α UNIVERSE

α UNIVERSE

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