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Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour

Introducing
the next generation of 
BRAVIA XR™ TVs

Learn more

THE LATEST

A new camera is coming

A new camera is coming

The ultimate content creation experience

29th of March 3pm BST / 4pm CEST

The Sony WH-CH720N headphones

WH-CH720N

Feat. our acclaimed Noise Cancelling

Sony Music artist Sza wearing her LinkBuds S

True wireless headphones

Discover the range

α7R V

α7R V

Evolved imaging intelligence

SEL50F14GM

SEL50F14GM

Standard prime FE 50mm F1.4 GM

Enhance your BRAVIA experience

Enhance your BRAVIA experience

Choose your perfect soundbar

WHAT'S HOT

EISA Awards 2022

alt text
WH-1000XM5 Wireless Noise Cancelling Headphones
WH-1000XM5
5
(1000)

Starting at RRP (incl. VAT and WEEE)

ILCE-7M4
Alpha 7 IV full-frame hybrid camera
ILCE-7M4/ILCE-7M4K
3
(100)

Starting at RRP (incl. VAT and WEEE)

alt text
Interchangeable-lens vlog camera
ZV-E10
3.5
(200)

Starting at RRP (incl. VAT and WEEE)

alt text
FE 24-70mm F2.8 GM II
SEL2470GM2
4.5
(300)

Starting at RRP (incl. VAT and WEEE)

PROMOTIONS AND OFFERS

Welcome to Alpha

Register your eligible camera on My Sony and receive a discount on your next lens purchases

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Register your product on My Sony to receive a 1-year extended warranty

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