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Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour

Introducing
the next generation of 
BRAVIA XR™ TVs

Learn more

THE LATEST

A new camera is coming

A new camera is coming

The ultimate content creation experience

29th of March 3pm BST / 4pm CEST

The Sony WH-CH720N headphones

WH-CH720N

Feat. our acclaimed Noise Cancelling

Sony Music artist Sza wearing her LinkBuds S

True wireless headphones

Discover the range

α7R V

α7R V

Evolved imaging intelligence

SEL50F14GM

SEL50F14GM

Standard prime FE 50mm F1.4 GM

Enhance your BRAVIA experience

Enhance your BRAVIA experience

Choose your perfect soundbar

WHAT'S HOT

EISA Awards 2022

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WH-1000XM5 Wireless Noise Cancelling Headphones
WH-1000XM5
5
(1000)

Starting at RRP (incl. VAT and WEEE)

ILCE-7M4
Alpha 7 IV full-frame hybrid camera
ILCE-7M4/ILCE-7M4K
3
(100)

Starting at RRP (incl. VAT and WEEE)

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Interchangeable-lens vlog camera
ZV-E10
3.5
(200)

Starting at RRP (incl. VAT and WEEE)

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FE 24-70mm F2.8 GM II
SEL2470GM2
4.5
(300)

Starting at RRP (incl. VAT and WEEE)

α UNIVERSE

α UNIVERSE

α UNIVERSE

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