Razor-sharp, crystal clear 8K

Our Cognitive Processor XR™ upscales any content to near 8K quality so everything you love is more detailed, more immersive, more real.

Detail of TV screen showing gold and blue crystals with Sony XR logo in foreground to left

Max contrast. Mini LED.

Supreme contrast is all about peak brightness and deep blacks. XR Backlight Master Drive™ brings out the unparalleled contrast of our 8K Mini LED.

Detail of corner of TV showing white dots on screen to left and red, turquoise and clear crystals to right

Cinematic. Dramatic.

Powered by Cognitive Processor XR™, four frame tweeters reproduce sound straight from the screen. Just like, you guessed it, the cinema.

BRAVIA TV screen showing conductor and orchestra with sound waves radiating out in concentric rings from the centre of the screen

Best seat. Anywhere. Anytime.

Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly.01
 

BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV and PEGI 18 logo bottom right

See what makes this TV special

Eco message

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed