Millions of self-illuminating pixels are individually controlled on an OLED TV screen. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights.
With a Sony BRAVIA XR OLED TV you’ll see more accurate detail, depth and textures in dark scenes. With Sony's decades of experience in picture processing and professional sports broadcasting and making Hollywood blockbusters, you can expect smooth motion for everything that you watch.
Unique to Sony is our Acoustic Surface Audio+ technology where the screen is the speaker. The sound perfectly matches the action on the screen, from crisp and clear dialogue to fast action scenes with the sound flowing all around you with XR Surround.
The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.
Can’t decide which OLED TV is right for you? Learn more about each of the models key features below
Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs - built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.
With Acoustic Surface Audio+™ and TV center speaker mode, sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that move with the picture. In addition, two subwoofers provide powerful bass and a spatial effect that allows sound to travel from one side of the room to the other.
*Illustration purposes only design may vary
The entertainment you love. With help from Google. See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Just say “Ok Google, find action movies” to search across your favorite apps.
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your OLED TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
With Apple AirPlay 2, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Find your favourite content faster than ever using the power of your voice. With Google Voice Search built into your OLED TV, there’s no more complicated navigation or tiresome typing – you just have to ask.
You can ask your OLED TV with the Google Assistant to connect and communicate with your smart devices including security cameras and appliances. It’s truly effortless and offers the ultimate experience.
Connect your Alexa enabled devices for seamless hands-free control of a Sony OLED TV. With Alexa, you can power up your TV, change channels, control volume and more.
Bring the cinematic experience home with BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
TV centre speaker mode - available on the A90J
Connect an amplifier to the output connector behind the TV to transform it into a high-quality centre speaker. With Acoustic Surface Audio+™, you'll hear every word and note from movies and concerts directly from the screen.
Netflix Calibrated Mode is inspired by Sony’s professional Master Monitor technology used in leading Hollywood studio productions, to bring content to life in unprecedented professional colour accuracy exactly as the creators envisioned.
Our minimalist One Slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. Our OLED TVs look and sound beautiful, whether on a stand or mounted on a wall. Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.
Shop our OLED TV range now at selected retail partners.