The Power of Imaging

Wherever you are and whatever’s going on, a Sony α or Cyber-shot™ camera puts precision, style and convenience in your hands to capture the moment in your own unique way.

Meet the Sony family

Whether you’re photographing friends or a stunning sunset, there’s a Sony camera to make it easy. But which one? Use our guide to explore Cyber-shot™, α E-mount and A-mount cameras.

Sony Cyber-shot camera

Cyber-shot cameras

With the simplicity and convenience of a fixed lens, Cyber-shot cameras range from casual point-and-shoots to high-end models offering professional quality.

Sony E-mount camera

α E-mount cameras

Enjoy the quality and performance of a DSLR with about half the size and weight. α E-mount cameras feature interchangeable lenses and large, sensitive Exmor™ sensors.

Sony A-mount camera

α A-mount cameras

Full-size cameras loaded with features and matched with a wide variety of A-mount lenses make shooting professional photographs interesting and fun.

Sony family of lenses

Glass worthy of a 1st-class camera

New lenses, new possibilities

From zoom to macro, Sony's wide range of lenses let you capture different worlds. From an architectural detail four storeys up to a quivering dewdrop, our lenses make your vision possible.

Creativity, accessorised

Up your photo game with a range of accessories—slide a viewfinder, external flash, microphone or more into the built-in hot shoe and let your creativity run wild.

Sony lens

Lens-Style cameras

Secure smartphone attachments and soft carrying cases to keep your gear protected.

Sony Cyber-shot camera

Cyber-shot cameras

Memory cards, batteries, cases and more prepare you to take, store and share your photos.

α Interchangeable-lens camera

α Interchangeable-Lens cameras

Flashes, microphones, vertical grips and more take your creativity to the next level.