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360 Reality Audio is an audio technology that aims to provide a more immersive listening experience. Picture yourself standing in a circular room. 360 Reality Audio enables music producers to place sounds at different points around you for e.g. a guitar to your left 5 metres away from you, a piano 2 metres to your right, a vocalist 4 metres ahead of you and a drummer 3 metres behind you. The distance and position of all sounds can also change. These subtleties in sound placement and distance weren't possible in the past. The audio format uses the open MPEG-H 3D Audio standard, which is optimised for music streaming.
For further information, refer to the following website: 360 Reality Audio.
You can also view some of the frequently asked questions about 360 Reality Audio.