BRAVIA XR MASTER Series Z9K

Breathtaking 8K realism, ultimate brightness and contrast 
TELEVISIONS

Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K Series
Picture of Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

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189 cm (75”)

XR-75Z9K

Price unavailable

215 cm (85'')

XR-85Z9K

Price unavailable

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Award Winner
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CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM
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CES® 2022 Innovation Awards, award to BRAVIA CORE
Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. 

Uncompromising 8K realism on a big screen 

With Cognitive Processor XR™ and our new 8K mini LED, the Z9K upscales any content close to 8K resolution so you can enjoy more detail and texture on a big screen, alongside ultimate contrast. Feel your senses pushed to the limit and experience TV like you've never experienced it before. 

Scenes full of contrast and brightness, precisely controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.


Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Musician in a concert playing the double bass with sound waves
The frame is the speaker, picture and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Four frame tweeters at the top and either side of the TV elevate directional sound sources to ensure pictures and sound are in total harmony for a more cinematic experience.

Close-up of woman controlling TV hands-free
Hands-free help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.    

Bring the cinematic experience home, enjoy movies included with BRAVIA XR™
Perfect for PlayStation®5
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Renew, recycle and reduce, designed for the environment 

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The Z9K uses Sony-developed SORPLAS™ with a recycle rate of 85% for components. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption. 

Watch our 2022 BRAVIA XR™ TV press release
XR Picture
Image of XR Backlight Master Drive focusing light to control Mini LEDs in a screen angled above
Feel real-life depth with flawless contrast and brightness

Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision and independence. It focuses light for maximum brightness without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones. 

A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

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Close up of the fur markings of a tiger showing effect of XR 8K Upscaling
Recreating lost texture, all your content upscaled to 8K

With XR 8K Upscaling, you'll enjoy entertainment close to 8K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. 

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

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Beautiful pictures across the screen

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less glare.

Discover picture technologies
 
XR Sound
Image of soundwaves from TV with Acoustic Multi-Audio™
Sound from the screen with Frame Tweeters

Our Acoustic Multi-Audio™ technology includes four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV. 

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Living room scene showing woman on sofa watching TV and surround sound effect with XR Surround
Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Woman in busy street scene talking on mobile phone, showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Discover sound technologies
 
BRAVIA CAM
The optimal viewing experience, wherever you are 

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

Split screen graphic showing a person watching TV from afar and a person watching from up close
Every picture, optimised to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

The ideal sound experience from anywhere

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Split screen graphic showing a person listening to TV from the front and a person listening to TV from the side
Split screen graphic showing a person listening to TV close up and a person listening to another TV from afar
Hear voices clearly, no matter where you are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM. 

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Close-up of BRAVIA CAM on top of BRAVIA TV
Easy to connect, easy to close

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Smart TV Features
Woman controlling TV hands-free using her voice
What you want to watch, all in one place

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

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Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Images of cat and canooist cast from smartphone to TV
Discover smart technologies
 
Simple Remote
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Simple and premium remote, easy to use even in darkness

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily find your lost remote with your voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Living room with sofa and Finder function activated to locate lost remote
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Easy to wipe, always stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote
Design
A beautiful design for an immersive big screen experience

Our minimalist One Slate design offers an immersive viewing experience, whether positioned on a stand or mounted on a wall. Seamless Edge styling with a single pane of tempered glass in a minimised bezel keeps you focused on the picture without distraction.

Actual look may differ depending on TV size.

Drag
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Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
ON
OFF
Watch Netflix in studio quality, automatically optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Optimising pictures for all your favourites

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

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Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications & Features

A new frontier in big screen 8K reality with our latest Mini LED screen, powered by Cognitive Processor XR™ and XR Backlight Master Drive.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed