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Alpha 1 | Wildlife Diary in the Serengeti
Chris Schmid
Chris Schmid on his experiences with the new Sony Alpha 1
Alpha 1 | The Big Day
Cristiano Ostinelli
Cristiano Ostinelli on his experiences with the new Sony Alpha 1
Alpha 1 | Sport Emotions
Thomas Lovelock
Thomas Lovelock on his experiences with the new Sony Alpha 1
Alpha 1 | Iconic Portraits
Maki Galimberti
Maki Galimberti on his experiences with the new Sony Alpha 1
Watch our Live Announcement
Watch the special announcement here on 26th January 2021 at 3:00PM (GMT) / 4:00PM (CET)
Natural Weddings
Marcis Baltskars
The bride and groom and beautiful natural light all work together to make Marcis Baltskars’ wedding photographs stand out
FE 35mm f/1.4 GM: Whatever the Light, Whatever the Weather
Stefan Liebermann and Dennis Schmelz
Stefan Liebermann and Dennis Schmelz on how the new Sony FE 35mm f/1.4 GM gives creative photographers and videographers more options in challenging places
Frozen Filmmaking
Dennis Schmelz
Filmmaker Dennis Schmelz tells us about how he captured the frozen sights of Greenland using a pair of Sony Alpha cameras.
The World's Best
Bob Martin
Bob Martin gives his thoughts on the new Sony FE 600mm f/4 and FE 135mm f/1.8 G Master lenses
Ice Gold: Following an Olympic Snowboarder
Jaakko Posti
Jaakko Posti reveals how his lightweight and compact α7R III is a heavy hitter for hybrid shooting on the slopes
Glass Half Full
Justin Jin
Visual storyteller Justin Jin took on two huge projects, revealing the inner workings of France’s most prestigious Champagne houses
Freedom's in Fashion
Lidia Popiel
Lidia Popiel on how working with the Sony α7R III helps both her and her models to find freedom and expression on a fashion shoot.
Telling the Story of the City
İlkin Karacan Karakuş
İlkin Karacan Karakuş shares how his Sony cameras help him share his love affair with his hometown of Istanbul
Fast and Furious
Alejandro Ceresuela
From the pit lane to the track, Alejandro is there to capture every bit of the action of a Moto GP race
Movement Competition Winner
Beating thousands of other photographers, Roberto Manfredi is the winner of our latest Instagram competition, themed ‘Movement’.
Capturing Anything the Arctic Throws at me
Ole Salomonsen
Watch Ole's remarkable video as he captures all the arctic has to offer
Bringing Personality to Portraits
Steffen Böttcher
Steffen discusses how coming out from behind the camera helps him create portraits with character and depth.
Make Your Connection
Gabor Erdelyi
Gábor Erdélyi explains how immersing yourself in exotic cultures leads to compelling travel images.
Light as a Feather
Kaisa Lappalainen
Kaisa Lappalainen tells us all about her latest adventure: shooting migrating birds with the compact but powerful RX10 IV
A Wild Life
Chris Schmid
Chris Schmid talks about how his Alpha cameras give him the opportunity to take pictures he could never take before
A Misty Morning in the Dutch Forest
Albert Dros
Albert Dros visits the 'Forest of the Dancing Trees' to try and capture the magical early morning light
Image and Imagination
Julien Mauve
Fine-art photographer Julien Mauve on creating his captivating projects: from concept to gallery.
Go with the Flow
Tolis Fragoudis
Tolis Fragoudis is an experienced traveler who loves going with the flow. His photography kit must adapt his style. Sony α7S II and α7R II are the perfect matches for him.
Beauty and the Beast
Javier Aznar
The internationally published wildlife photographer tells us how photography can teach us to love what we fear
A Touch of Finesse
Kate Hopewell-Smith
With her background in fine art, Kate’s images have an elegance about them that could be straight from the Old Masters themselves.
A Feast for the Eyes
Pablo Gil
To make images of food stand out you have to do much more than simply point your camera at some food on a plate
Viewing my World With the ZV-1
Melanie Latooy
YouTube influencer Melanie Latooy shares why the Sony ZV-1 is her favourite camera for Vlogging
The Speed of Light
Frederic Schlosser
Using his Sony Alpha kit, Frederic has found the cameras that can keep up with his creative visions.
Scene Stealers
Christophe Brachet
Christophe Brachet tells us how Sony Alpha cameras have revolutionised his movie set photography
Natural Selection
Chris Schmid
Chris Schmid discusses how he started telling the story of wildlife subjects with a more ‘environmentally friendly’ approach.
Maximum Impact
Frank Doorhof
Frank Doorhof, tells us about his strikingly creative fashion images and how turning impact up to 11 defined his look
Conquering the Extremes
Andrea Frazetta
Andrea Frazetta tells us how his Sony Alpha gear helps him keep up with the most extreme of assignments
Talking Cameras
Bob Martin
International sports photographer Bob Martin talks about his experiences picking up an Alpha 7R II for the first time.
Natural Lighting and How it Affects Your Shot
Albert Dros
Photographer Albert Dros reveals how planning and waiting for the perfect light can take a scene from good to majestic.
King of Compacts: The RX100
Danas Macijauskas and Vutheara
Danas Macijauskas and VuThéara Kham explain why the Sony RX100 is the ultimate compact camera for delivering professional results
A Day in the Life: Alpha 7S III
Olivier Schmitt
Olivier Schmitt tests the new Sony Alpha 7S III
Capturing the Essence of a City
VuTheara Kham
VuThéara visited Budapest for the first time and set about capturing the essence of the city
The Freedom for Creative Portraiture
Laura Zalenga
Laura Zalenga walks us through her approach to capturing her distinctive portraits
Capturing Italy with the Alpha 7R III
Maki Galimberti
Maki Galimberti’s ‘Casting Italy’ portrait project is all about giving everyday subjects cover-star treatments.
A Bride in Focus
Cristiano Ostinelli
Cristiano Ostinelli takes us backstage at a wedding shoot on Italy’s Lake Como
All That Moves Around Music
Maaike Ronhaar
Maaike Ronhaar’s latest documentary-style project focuses on the intimate and vulnerable side of music photography.
Trust in Me
Brendan de Clercq
In his latest project “One-minute portraits”, Brendan de Clercq shot a striking series of monochrome portraits using the eye AF feature of Sony α7R III.
The Human Touch
Daniel Gossmann
Fashion and advertising pro, Daniel Gossmann, tells us how the Alpha 7R IV helps him connect on a human level
Catching the Moment
Danas Macijauskas
Danas Macijauskas on how capturing winning moments in high adrenaline sports comes down to a mix of the right skills and the right gear
A Panoramic Vision
Dilian Markov
Perhaps more well known for his portrait images, Dillian Markov has also created impressive panoramic landscape images.
A Champion of Sports
Bob Martin
Bob Martin discusses his career and how his Sony Alpha cameras have changed his photography
Testing the LA-EA5 Lens Adaptor
Gustav Kiburg
Wildlife photographer Gustav Kiburg tests the new Sony LA-EA5 lens adaptor
Out of Routine
Giovanni Auletta
Sports pro, Giovanni Auletta, tells us how adapting to an unusual sporting subject helped him out of lockdown
Picture Perfect Precision with the Alpha 9 II
Francis Bompard
Ski World Cup regular Francis Bompard travels the globe to capture some of the best skiers as they perform at the highest level
Fighting for Paradise
Tomas Wüthrich
Reportage photography takes time, and it can test you to the limit. But as Tomas Wüthrich’s ‘Doomed Paradise’ project shows, it’s also incredibly rewarding.
The World Through Your Eyes
Instagram competition entries
From pets at home to vast landscapes under the Milky Way… Click to see some of the fantastic entries from α Universe Instagram competitions over the past year!
Two is Better Than One
The Quirky
Based in France and known as The Quirky, Beatrice and Jeremie combine their photography and videography skills for weddings.
Fine Art Landscapes
İlhan Eroğlu
İlhan Eroğlu on using the beauty of light and the power of his camera to add even more magic to his images
The Wilderness Nearby | A Sony FX6 Short Film
James Glancy
Wildlife filmmaker James Glancy tests the new Sony FX6
Moving Pictures
Alessandro Grassani
Alessandro is a storyteller who uses photography as his main form of expression, bringing compelling and vital stories to the world.
Sky on Fire | A Sony FX6 Short Film
James Matthews
Filmmaker James Matthews tests the new Sony FX6 on the island of Madeira
Landscape Competition Winner: Out of the Dark
Beating over 10,000 images, it was Fabian Balint’s simple image of a lone tree in a misty woodland that triumphed in the latest competition.
My Land, Iceland
Páll Stefansson
Páll Stefánsson discusses the stories behind some incredible images he has captured of his homeland
Pet Portrait Competition Winner
Denys Borysov wins the Alpha Universe Pet Portrait competition
A Story From the Edge of the World
Maciek Jablonski
Maciek Jabłoński on how his Alpha cameras helped him brave the coldest seas in the world and make his new documentary, Selma
The Power of Emotion in Macro Photography
Petar Sabol
Award-winning nature photographer Petar Sabol's pictures are technically perfect, but also visually thrilling
The Eyes Have it
Robert Wolanski
How does Robert Wolanski make such compelling portraits? It’s all about reading the eyes, and waiting, he says…
Retracing my Steps: Alpha 7S III
Philip Bloom
Philip Bloom retraces his steps to test the new Sony Alpha 7S III
Portrait Competition Winner: A Face in the Crowd
It was a powerful portrait by Emilio Barrionuevo that has won the first Sony Alpha Universe Instagram competition.
Number 6 | Shot on Alpha 7S III
Antonio Morais
António Morais shares his experiences using the new Sony Alpha 7S III on a commercial short film
Moving to the Next Level
Frank Doorhof
Frank Doorhof talks about the vital ingredient of movement and how he captures dynamic shots with his Sony Alpha 7R IV
Filming the Serengeti with the Alpha 7S III
Chris Schmid
Wildlife professional Chris Schmid tests the new Sony Alpha 7S III in Tanzania
Creating a Universe Through Fashion
Sandra Åberg
Pro fashion photographer Sandra Åberg reveals how her Sony Alpha kit helps her to focus on emotional connections and telling a story
Capturing Motion
Bertrand Bernager
Street photographer Bertrand Bernager explains how he uses long exposure images to help capture the energy of a location.
Discovery and Wonder
Andrea Frazetta
Join Andrea as he visits Stromboli island in Sicily, a place owned by the volcano 'Iddu' as the locals call it
The Art of Patience
Petar Sabol
Wildlife pro Petar Sabol explains how pushing the boundaries of technology has made the Alpha 7R IV the perfect camera
A Different Landscape
Páll Stefánsson
Photographer Páll Stefánsson embraces the amazing light that can be found during bad weather to present his unique view of the world.
Fast and Wide: 20mm f/1.8 G
Four Sony ambassadors share their first impressions of the FE 20mm f/1.8 G
City of Stories
Murat Pulat
Murat Pulat’s City of Hope project shows us that the everyone has a story to tell
From Sportsperson to Sports Photographer
Mine Kasapoglu
Mine Kasapoğlu missed out on her dream of competing at the Olympics, but this experience ultimately shaped her career as a photographer.
Exploring Nature's Dramatic Beauty
Michael Schaake
Ever-changing light and dramatic landscapes is what drives photographer Michael Schaake to keep exploring, and no two days are ever the same
Costume Staging
Mathias Kniepeiss
Mathias Kniepeiss relives his Venetian costume project and how the Sony Alpha 7R III helped him to pass his wardrobe test.
Burning Down Barriers
Luigi Baldelli
Luigi Baldelli tells us about how his project on the charcoal burners of Italy’s Calabrian mountains brought the best out of him and his Alpha 7R III.
Majestic Pride: Photographing African Lions
Laurent Baheux
By shunning the muted bleached colours of the African savannah, the lions in Laurent’s images are transformed into majestic characters
Picture-Perfect Portraits with the Alpha 7R IV
Kenton Thatcher
Advertising pro Kenton Thatcher on how the Sony Alpha 7R IV offers a unique blend of medium format quality and 35mm handling.
Music To Your Eyes
Kaupo Kikkas
Springing from a musical background into the world of photography, Estonia’s Kaupo Kikkas has combined the two arts, making portraits of musicians his mainstay.
Travel Vlogging with the α6600
Jonah Plank
Jonah has been using Sony cameras for the past four years. Here, he tells us how he sets up and uses his Alpha 6600 to make videos for his popular YouTube channel.
Travelling Europe with the α6600
İlhan Eroğlu
Smaller, lighter and crammed full of features, the Sony α6600 has proved to be the perfect companion for landscape photographer İlhan Eroğlu
Nature. Up Close
Gustav Kiburg and Alexander Heinrichs
Photographers Gustav Kiburg and Alexander Heinrichs tell us how the flexibility of the Sony RX10 IV enables them to take incredible wildlife images, without compromising on image quality
Shooting Squirrels with the Alpha 7R IV
Gustav Kiburg
Full of colour and character, red squirrels were the perfect subject for wildlife photographer Gustav Kiburg to test the abilities of the Sony α7R IV.
The Night Lights of Singapore
Guillaume Ruchon
Wandering the streets of an unknown city may not be everyone’s idea of an adventure, but for Guillaume Ruchon, the dark street and neon lights of Singapore presented an exciting blank canvas.
Happily Ever After
George Kasionis and Stam Tsopanakis
Cinematographers George Kasionis and Stam Tsopanakis use the Alpha 7 III as the perfect companion to their storytelling approach
Photographing Great Grey Owls with the Sony α9
Floris Smeets
With rich Norwegian forest on his doorstep, Floris Smeets is able to get up close to photograph Great Grey Owls.
At the Front of the Pack
Dominic Fraser
Just as cars advance to peak performance, Sony’s latest camera technologies are allowing car photographers to push the visual envelope
Second to None: Shooting Sports with the α9 II
Diego Souto and Aleksandra Szmiegel
Sports photographers Diego Souto and Aleksandra Szmigiel have been getting to grips with the new Sony α9 II
Breaking Boundaries
Davide Monteleone
Davide Monteleone’s powerful portraits for Time magazine draw on past and present to tell human stories
Time to Thrill
Daniel Ronnback
Daniel Ronnback on capturing the dizzying heights of the Lofoten Islands through the different seasons, and how his Sony Alpha kit helped him do it.
Isolation Insights
Brendan de Clercq
With his lightweight, high-powered α6600 in hand, Brendan de Clercq’s latest project puts a creative spin on the restrictions of lockdown.
Seeing Something Special
Andreas Hemb
Pro photographer Andreas Hemb takes a different approach to create out-of-the-ordinary wildlife images with his Sony Alpha gear
Deep Learning
Alexis Rosenfeld
Pro photographer and Sony Alpha user, Alexis Rosenfeld, describes his journey of undersea discovery and adventure
Product Review: 12-24mm f/2.8 G Master
Albert Dros and Michael Schaake
Sony Ambassadors Albert Dros and Michael Schaake review the new 12-24mm f/2.8 G Master lens
First Adventures: Exploring Greenland with the α7R IV
Albert Dros
With the midnight sun creating beautiful soft light, Greenland was the perfect place for Albert Dros to shoot with the new Sony α7R IV.
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